01
INTEL RETAIL EDGE PROGRAM
Status Level
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We redesigned the badges earned by Retail Sales Representatives (RSPs). The top earners were eligible for additional rewards, including pins and pint glass sets as a thank you for their participation.
3D Sculpted Cloisonné Pins
Masters & Legends Pint Glass
Masters & Legends Limited Edition Key Caps – Currently in Development
Silver Legends Dragon Ring –
Limited Edition
Currently in Development
02
INTEL RETAIL EDGE PROGRAM (IREP)
Expert Training Initiative
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In partnership with Intel, we rolled out the Intel Expert Initiative to help train retail sales professionals on specific Intel technology through unique and highly specialized learning modules.
Online Tracking & Promo Banners for Desktop & Mobile
Cloisonné Pins as rewards for training program completion
03
INTEL RETAIL EDGE PROGRAM (IREP)
Expert Training 2.0
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A year after the visual update was completed, IREP released a brand new set of trainings that featured their latest technologies and products which had a brand new look for the pins and digital badges.
INTEL RETAIL EDGE PROGRAM
PC CHAMPION GIFT BOX
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The gift box, T-shirt and medal were created as part of the Expert 2.0 initiative for completing 3 of the core trainings.
04
05
INTEL RETAIL EDGE PROGRAM
SUMMER OF PC CHAMPIONS PROMOTIONS
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This program over the summer to engage RSPs in training and reward them for their dedication and commitment to learning. It also promoted several of the larger Intel awareness campaigns that had been released.
Incentive Postcard Mailer
Summer Program Award
05
INTEL RETAIL EDGE PROGRAM
LOYALTY PROGRAM PINS & GIFT BOX
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These anniversary pins, digital badges and gift box were created to celebrate RSPs that reached milestone years with the IREP Training program as active participants.
1-Year Anniversary Eblasts
2 & 5-Year Anniversary Pins
10 & 15-Year Anniversary Gift Box & Deluxe Pin
06
INTEL GLOBAL
Expert Training 2022
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In partnership with Intel, we rolled out the Intel Expert Initiative to help train retail sales professionals on specific Intel technology through unique and highly specialized learning modules.
Pins and Pin card for completing Training Set 1
Card Front
Card Back
Pins and Pin Card for completing Training Set 2
Card Front
Card Back
07
INTEL GLOBAL
Expert Training 2023
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We created the new collection of pins for the 2023 training program.
These cards with pins were only sent out once the trainees completed the entire program.
08
INTEL GLOBAL
Expert Training 2024
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We were asked again to create the new collection of pins for the 2024 training program.
These cards with pins were only sent out once the trainees completed the entire program.
09
INTEL RETAIL EDGE PROGRAM
Intel Loves Gamers T-Shirt
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We designed this T-shirt as a gift to the RSPs for their participation in the training program and as a teaser for the spring training promotion.
