01
INTEL RETAIL EDGE PROGRAM (IREP)
Demystify AI & MVP Training
(2024 Campaign Concepts)
We worked with Intel this year to get the ball rolling on their latest training campaign for this year. The theme was based on the Tron movie theme with the grand prize at the end being a trip to Disney World. These concepts are now being put into use into their new summer campaign.
We even used AI to generate many of the features that were then composited together to create the scenics for the story content.
The AI images shown here were generated using Adobe Firefly.
02
INTEL RETAIL EDGE PROGRAM (IREP)
Status Level Program Redesign
As part of the Intel Retail Edge Program, status means everything. It shows a commitment to learning and success in completing trainings in the program. Intel asked us to reimagine the look of these status levels to be more appealing to their target demographic and relaunch a full design kit showcasing the new brand look.
03
INTEL RETAIL EDGE PROGRAM (IREP)
Status Level Program Redesign
In 2022, we redesigned the look of the Status Level pages so that more information could be displayed to each of their training participants. The icons remained the same, however, the interfaces were modernized for a cleaner, sleeker look.
There was also an additional level added in 2024 to expand the status tiers based on training expertise.
04
INTEL RETAIL EDGE PROGRAM (IREP)
Chips & Tips
Chips & Tips are online and live training events hosted by Intel to educate sales associates on the latest Intel® Technology, retail sales tools, and promotions. The logo needed a refresh and that's where we came in.
05
INTEL RETAIL EDGE PROGRAM (IREP)
Food For Thought: Feast of Fury
Intel partnered with GrubHub to run in-store promotions offering retail sales professionals gift cards for excellence in their Food for Thought campaign. We created a fun theme and used our iconic characters Hack & Slash to create an engaging branding package.
06
INTEL RETAIL EDGE PROGRAM (IREP)
Expert Training Initiative
In partnership with Intel, we rolled out the Intel Expert Initiative to help train retail sales professionals on specific Intel technology through unique and highly specialized learning modules.
07
INTEL RETAIL EDGE PROGRAM (IREP)
Expert Training 2.0
A year after the visual update was completed, IREP released a brand new set of trainings that featured their latest technologies and products which had a brand new look for the pins and digital badges.
08
INTEL RETAIL EDGE PROGRAM (IREP)
Build Your Alliance
Intel wanted to execute a yearlong effort that helped recruit more retail sales professionals to the Intel Retail Edge Program, so we conceptualized the Build Your Alliance campaign. Retail sales associates were rewarded for helping bring their coworkers into the training program.
09
INTEL RETAIL EDGE PROGRAM (IREP)
21 Days of Holiday Lore
We created an exciting, themed logo for Intel’s 2020 Holiday Campaign to promote trainings to support retail sales professionals during their busiest time of year.
10
INTEL RETAIL EDGE PROGRAM (IREP)
Your Quest Awaits (2017) Campaign
Intel wanted us to create the immersive story, illustrations and gaming elements for their new summer promotion. Their internal web team would deal with the installation and management of the campaign to maximize the budget for this year's training campaign.
11
INTEL RETAIL EDGE PROGRAM (IREP)
SWIC Academy (2016) Campaign
This was the third installment of the Score With Intel Core Training campaigns we worked on with the Intel Retail Edge Program. In the conclusion to this trilogy, we mixed new characters with some favorites from the past to explore a new realm—the core of all worlds—which like Intel's new processor, opens the doors to new possibilities.
12
INTEL RETAIL EDGE PROGRAM (IREP)
Score With Intel Core (2015) - Elevate to Great Campaign
This was our second year of working with Intel to develop the story, characters, games, collectibles and training interface to create an immersive summer training program for their retails sales personnel througout the US and Canada.
To expand the story, we created a series of limited-edition trading cards with each of the main characters that could be collected and traded. On the back, we included important information about one of the key Intel products and services.
13
INTEL RETAIL EDGE PROGRAM (IREP)
SWIC (2014) The Great Power Struggle Campaign
This was our first year working with Intel as part of the Disney team to create a custom story and immersive content and gaming elements to expand their summer training program beyond anything they had done before. The post-apocalyptic setting and steampunk design gave their campaign a fun and engaging edge.
